Demand Agent

Campaign Planning

Plan integrated multi-channel marketing campaigns that drive pipeline.

ABM Strategy

Design account-based marketing programs targeting named accounts with tiered engagement strategies.

Lead Scoring

Design lead scoring models that predict sales readiness, not just marketing engagement.

Webinar Promotion

Drive webinar registrations and maximize live attendance with multi-channel promotion campaigns sized to a pipeline target. Use for webinar promo strategy, registration funnel math, attendance optimization, and post-webinar segmentation handoff. Do not use for webinar content/script, post-webinar nurture sequences (use lead-nurturing), or full multi-channel campaign planning (use campaign-planning).

Lead Nurturing

Design lead nurture sequences that develop prospects from interest to intent with conversion math, not calendar wallpaper.

Budget Optimization

Reallocate marketing budget toward pipeline, not toward the channels easiest to defend.

Paid Media

Plan and optimize B2B paid advertising that generates pipeline, not clicks, covering channel mix, audience builds, creative testing, bid strategy, and the CPL/CPO/ROAS math that defends the spend.

Event Marketing

Plan B2B events that source pipeline, not badge scans, across physical conferences, field events, executive dinners, and owned roadshows. Use for event tier selection, pre/on-site/post-event design, ROI calculation, and the kill-or-keep call on next year's roster. Do not use for webinar promotion (use webinar-promotion) or post-event email nurture (use lead-nurturing).

Marketing Automation

Design and optimize marketing automation workflows with triggers, branching logic, and action mapping.

Attribution Reporting

Produce an attribution report with verdict-first finding, named model + rationale, channel/campaign breakdown, and the caveats the board needs to see.

Channel Optimization

Diagnose underperforming marketing channels and decide fix vs kill with pipeline math, not vanity metrics.

Conversion Optimization

Diagnose a conversion leak and produce a prioritized, hypothesis-driven test plan with ICE scores and sample-size discipline.

Market Research

Conduct market research that changes strategy. Landscape mapping, trend analysis and the where-to-play recommendation, with the market's size taken from market-sizing rather than worked out again.

Launch Planning

Orchestrate a product, feature, or pricing launch across every team, matching effort to market impact, translating capability into buyer value, and driving adoption, gated on product readiness and field enablement.