Launch Engine, makers of Loop

Who We Are

Team

Launch Engine was founded by Jarrett OBrien, after a 20+ year career across product, marketing, sales and various other roles leading teams for startups and big brands.

We combine the strategy of a lean product marketing and GTM consultancy with the creativity of a boutique agency, accelerated with Loop and other AI tools.

In the last few years, the entire landscape changed due to AI. Tech brands were struggling to keep up with the pace of innovation, and seeking new ways to align teams, move faster, and hit their goals.

After working across dozens of different technologies for marketing and sales teams, Jarrett saw that Frontier AI models finally had the promise of solving product, brand, and messaging alignment challenges.

Baked into our technology and backed up by our service offerings, we help you map your market, validate your product offering, and empower your launch to ship faster, while optimizing your outputs with and for AI.

Our Mission

Launch Engine
Launch Engine Logo

We know that great talent and human ingenuity is what makes AI interesting, and people should drive the loop with AI, not be stuck taking orders from it.

We seek to bridge the gap between the promise of AI, and the harsh reality that only a handful of people, and therefore companies, are actually successful.

We believe that people and companies should take ownership of their AI strategy, and not be beholden to vendors that hold them back, mine their data, price gouge and limit their success.

We strive towards a world where technology benefits all humanity, not just those that can afford it, or have the time to learn it.

Launch Engine Helps You Ship

We help you optimize your offering, and how it gets to market. Loop is built and backed by the strategy of a lean product marketing consultancy and the creativity of a boutique agency, accelerated with AI.

Map Market Learning

Loop and our services helps you define target markets and buyer needs to drive and refine your entire roadmap and GTM strategy.

Validate Product Offering

Gain internal momentum for your vision and sell ahead with insights, tradeoffs & themes.

Empower Launch Potential

Launch your new strategy, messaging, and memorable market moment with a team that helps expand your capacity and land launches well