Our Story
Launch Engine
makers of Loop
Loop is made by Launch Engine, a go-to-market consultancy in San Francisco. After 20+ years in B2B go-to-market, launching AI platforms, data products, and developer tools at startups and Fortune 500s, we saw that AI could fix a problem every growing company has: keeping everyone's work consistent with the brand. So we built Loop.
Why Loop Exists
Growing companies run into the same problem: AI is powerful, but it doesn't know your brand, your customers, or how your team actually works. Loop closes that gap. Your people and your AI work from the same knowledge, and both improve with use.
People should drive AI, not take orders from it
AI should help people, not replace them. Loop keeps humans in the loop and helps them set direction, refine output, and make the decisions that matter.
Staying on brand shouldn't require an expert
Every team member should be able to create on-brand content. Loop learns your brand so anyone can produce work that sounds like you.
Companies should own their AI strategy
Your brand context, workflows, and content belong to you. Loop gives you what you need to build an AI advantage of your own instead of renting someone else’s.
Three things Loop helps you get done
Launch Engine: strategy help from people
Launch Engine is our go-to-market consultancy. Its team works hands-on with B2B tech companies, using Loop, to take them from roadmap to revenue: strategy, positioning, and execution with AI.