Events Agent

Event Research

Find industry events worth a team's time, read each event's own website into a record someone can trust, and write an 800-word write-up of an event. Use to build or refresh an event list, to check an event's dates, place, speakers and sponsors, or to write up what an event announced. Do not use to plan attendance, budget or ROI for an event already chosen (use @file:event-marketing), to promote a webinar (use @file:webinar-promotion), or to write invitations (use @file:event-invite).

Webinar Promotion

Drive webinar registrations and maximize live attendance with multi-channel promotion campaigns sized to a pipeline target. Use for webinar promo strategy, registration funnel math, attendance optimization, and post-webinar segmentation handoff. Do not use for webinar content/script, post-webinar nurture sequences (use lead-nurturing), or full multi-channel campaign planning (use campaign-planning).

Meeting Brief

Write the brief for one meeting on the calendar, covering who is coming from outside and why, what came before with them, what the agenda asks for, and what this kind of meeting needs to leave with.

Event Marketing

Plan B2B events that source pipeline, not badge scans, across physical conferences, field events, executive dinners, and owned roadshows. Use for event tier selection, pre/on-site/post-event design, ROI calculation, and the kill-or-keep call on next year's roster. Do not use for webinar promotion (use webinar-promotion) or post-event email nurture (use lead-nurturing).

Event Invite

Build a full event email sequence covering the announcement, reminders timed to the two registration peaks, day-of logistics, and the post-event follow-up where pipeline actually converts.