PMM Agent

Competitive Battlecard

Arm sales to win against a named competitor with counter-positioning, landmines, objection handlers, and proof, not a feature comparison.

Product Positioning

Define market positioning and differentiation using April Dunford's 5-component framework, choosing the battlefield rather than chasing competitors.

Messaging Framework

Build the unified messaging architecture (core value prop, pillars, persona variations, and proof) that keeps every team singing the same song.

GTM Strategy

Author a complete go-to-market strategy, the exec-facing market-entry plan that decides sizing, target segment, positioning, pricing model, promotion, sales motion, and the 30/90-day funnel, by assembling the PMM constellation into one document.

Launch Planning

Orchestrate a product, feature, or pricing launch across every team, matching effort to market impact, translating capability into buyer value, and driving adoption, gated on product readiness and field enablement.

Sales Enablement

Build sales enablement programs that change rep behavior through talk tracks, role-plays, reinforcement, manager coaching, and measurement, not content library additions nobody opens.

Win Loss Analysis

Turn deal outcomes into actionable patterns by diagnosing whether losses are product, positioning, sales execution, or fit, and what to change.

Analyst Relations

Prepare for and manage industry analyst engagements that shape how analysts (and through them, the market) perceive your category.

Partner Marketing

Design partner and channel co-marketing programs where the joint value prop exceeds what either company delivers alone, with a joint GTM plan, partner enablement, co-branded assets, and MDF-backed activities.

Pricing Communication

Communicate pricing changes effectively across customers, sales, CSMs, and internal stakeholders, with value-first framing, adequate notice, named escalation paths, and no panic.

Market Research

Conduct market research that changes strategy. Landscape mapping, trend analysis and the where-to-play recommendation, with the market's size taken from market-sizing rather than worked out again.

Customer Persona

Build actionable customer and buyer personas that change targeting, messaging, and sales discovery, not posters for the office wall.

Demo Scripting

Build the standard demo script with a story arc, click path, talk track, and persona/duration variations.

Marketing Content Persona

The editorial-strategy lens for PMM. Decide what content the go-to-market actually needs, for whom, in what format, then prove it in pipeline, not pageviews.

Customer Advocacy

Build advocate programs that turn satisfied customers into references, speakers, and growth engines.